Armenia to stop labeling alcoholic products as "cognac" with EU funding

Armenia to stop labeling alcoholic products as

June 10, 2021 – 14:55 AMT

PanARMENIAN.Net – The European Union is ready to provide €3 million to Armenia for the country to stop using the name “cognac” when labeling its famous alcoholic products, an agreement on financial support approved by the government on Thursday, June 10 reveals.

The purpose of the agreement is to phase out the use of a specific geographic name.

Armenia should now use the funds to ensure a smooth transition to a new name, develop a new brand for the Armenian drink, advertise and stimulate the use and distribution of the new name, as well as achieve the preservation of the position and competitiveness of the new Armenian brand in foreign markets.

The requirement to relinquish the name “cognac” is envisaged by the Comprehensive and Enhanced Partnership Agreement signed by Armenia and the EU in November 2017, which came into force on March 1, 2021. According to the same document, Armenia should also abandon the name “champagne”. The country has been given 14 years in the local market and 25 years abroad to give up “cognac”, as well as two years in the local market and three years in the international market for “champagne”.

Read original article here

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

Create your website with WordPress.com
Get started
%d bloggers like this: