August 3, 2021 – 17:38 AMT
PanARMENIAN.Net – ATEME, a leader in video delivery solutions for broadcast, cable TV, DHT, IPT and OTT, announced on Tuesday, August 3 that Telecom Armenia, an IPTV/OTT operator running under the Beeline brand, has selected its integrated OTT video-delivery solution to enable a re-launch of its TV offering to the Armenian market.
With a legacy system in place, Telecom Armenia identified a need for a scalable and effective video-delivery solution as part of a planned service refresh that included a new front and back office. The operator selected ATEME as a single source supplier, enabling the organization to benefit from a range of OTT technologies, from reception to CDN.
ATEME’s end-to-end offering gives service providers a single platform to leverage transport streams over both IPTV and OTT networks, leading to optimized processes and better performance. Because of its shared workflow approach, it also enables organizations to centralize all media processing workflows and ensure high-quality delivery of any content to any screen.
The chosen system also includes TITAN for compression, channel origination and reception, and NEA for packaging, VOD, catchup and CDN delivery. Gevorg Gevorgyan, CTO, Telecom Armenia, said: “We look forward to powering our OTT platform with a solution that brings better operational efficiency, flexibility of converged IPTV/OTT and the ability to support new formats and functionalities in the future. Our partnership with ATEME also enables optimum video quality, agility and bandwidth savings while ensuring low latency, giving us the opportunity to deliver high quality HD and UHD (4K) TV content to the end customer with minimal delays.”
Boris Yurin, Sales Director, CIS, ATEME, said: “As the TV industry evolves and the line between paid-for TV and OTT becomes increasingly blurred, creating a high-quality user experience is a key driver behind business decisions. Telecom Armenia is developing a winning strategy to attract and retain the most valuable viewers, and we are delighted to accompany them on this journey.”
ATEME enables thousands of the world’s leading content owners, broadcasters and service providers to captivate their audiences with a superior quality of experience through multi-codec encoding, any-format origin/packaging, scalable cloud DVR, audience-aware CDN and revenue-generating dynamic ad insertion solutions.